If you are not getting leads, you will not have new customers and you will not make money!
It’s that simple!
However, not all leads are equal and an unqualified lead could end up costing you a lot more than you expected.
For example, if your leads are not being properly qualified during the lead generation process, you have just wasted your time and money on people who are not interested in your offer.
Generating leads is a skill you have to learn whether you are marketing offline or online.
Offline Lead Generation Process
Attending networking events within your niche is an effective way to generate leads offline.
The good thing about networking events is that most people who attend networking events are qualified leads because they are in one way or the other interested in your niche and that’s why they are there.
There is a right way and a wrong way to network at networking events.
You can read my blog post that explains the right way here.
Another way to generate offline leads is by approaching people in shopping malls and parking lots.
I personally do not like this method and I know a lot of people don’t either. But if you like it, by all means go for it!
‘Struggling for leads? Here are 10 unique ways to generate leads. Click here.’
Online Lead Generation Process
Online lead generation is the new way of generating leads and you can do so on complete auto pilot.
That being said, it’s not as easy as it seems because when you start out, nobody knows you and its up to you to build your brand and credibility using tools like Facebook, Twitter, blogging etc
If you have a budget, you can explore online marketing strategies like solo ads, ppc (pay per click) and you will get quicker results.
If you have a tiny little budget, don’t worry, there are still strategies like blogging and article marketing that you can explore that requires little to no budget to get started.
However, just any other business, to make money, you have got to spend money. You can’t expect to build a 5 or 6 figure business without spending money. That’s just how business works.
Lead Generation Process Through Blogging
Blogging is an awesome way to generate qualified leads on autopilot. Blogging has actually been my primary lead generation process and I get targeted leads every single day from my blog.
If you have built a well laid out blog and you are following the techniques that have been tested and tried, for example investing in an auto responder, emailing your list, having an opt in form on your blog and most importantly building backlinks to your blog, you will start generating leads and making sales on autopilot.
If you haven’t got a blog, here’s a great place to get a free one. Click here.
But if you are already doing all these things and you are still not getting results after a couple of months, then it’s time to troubleshoot. I actually have a blog critique and trouble shooting service and if you would like to know more about that, get in touch.
Lead Generation Process – How about buying leads?
Well, good luck with that.
It can be a very expensive option and a lot of the leads you will get have already been sold to a number of other people.
So by the time you call these leads, they have probably received a bunch of calls from other sales people and that could be very annoying.
You might be lucky to find a credible company that will give you fresh leads but you will have to pay a premium for this type of leads regardless of whether you convert them into sales or not.
What you really need is a proven lead generation system that actually works. There are a couple of them out there but the one that I have tried, tested and that I stand by is My Lead System Pro.
That’s what I use for my lead generation process and through it, I have been able to generate over 2000 leads on the internet, signup dozens of people into my little home business and make a lot of affiliate commissions too.