What’s The Best Internet Marketing Strategy For Lead Generation?

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best internet marketing strategyI just had someone ask me what was the best internet marketing strategy out there and I thought I should do a blog post to answer that question.

My answer might shock you….but there isn’t any best internet marketing strategy!

Of course there are outdated strategies that simply won’t work for 2012 and I’m not referring to that.

I’m talking about the majority of marketing strategies like Facebook PPC, blogging, twitter, solo ads etc etc.The reason why I believe that there is no best internet marketing strategy is that most strategies out there do work if you are consistent.

What would determine if it’s the best internet marketing strategy for you will depend on your resources in terms of time and money.

For example, when I started out online, I didn’t have a budget for paid marketing so I chose to focus on blogging and article marketing.

For me, that was the best internet marketing strategy to pursue, because I had a lot of free time on my hands to blog 4 times a week.

I know of people who started out and they decided to focus on Facebook ppc. They had the budget and so for them it was the best internet marketing strategy.


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So if there is no ‘best internet marketing strategy’, what should you focus on?

The bottom line with every single marketing strategy on the planet is that you need to focus on being consistent with strategy you choose.

It doesn’t pay off to jump around different marketing strategies because what’s going to happen is that you will spread yourself too thin and not get any results.

Stop searching for the best internet marketing strategy.

It doesn’t exist!

Pick one strategy that you feel comfortable with and that you know that you can commit to be consistent with it!

Consistency is the name of the game.

If you are going to do Facebook ppc, have a daily budget and place a couple of ads everyday.

If you are going to be blogging, decide on the number of blog posts you want to do per week and stick to it!

I see too many people start off on a high and somewhere along the line, they fall off.

The truth is this: you might not get the results you desire immediately but be consistent and the results will come. It did for me and that’s why I can boldly say this.

I actually did a blog post about my marketing experience online (the good, bad and the ugly). You can read about it by clicking the link below.

Now that you know that there is no best internet marketing strategy, pick one marketing strategy and begin to take MASSIVE action!

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  1. Nice post Ruth. You nailed it. I agree that consistentcy is the key for success.

  2. Hey Ruth,
    Great blog post and well presented.

  3. Hi Ruth, I quite agree that we must be consistent with whatever marketing method we choose to go with, along with consistency we must also practise patience to carry us over the waiting period.


  4. Thank You Ruth for those mindful Tips on internet marketing strategies, especially to be consistant. Everything that works for someone else may not work for me.

  5. Ruth, love your post. That is the real truth. All depends of with which strategy you feel more comfortable as that will fulfill your expectations.
    Love your advice.

  6. Hi Ruth! I enjoyed reading your post. What I got is that consistency is the best marketing strategy no matter what you choose! Thanks for your experienced review of this! All the best! :) Rosie

    • Thanks Rosie for stopping by.
      Yes, consistency is the key ingredient for any marketing strategy.

  7. Great post Ruth,
    True there is no golden egg, what works best for one may not be the key for someone else. Everyone needs to find their niche and run with it to attain their “why”. Thanks for sharing.


  8. I totally agree with you Ruth, that there’s no best internet marketing strategy. The right mindset is the formular for success.I got this from Jamie’s training tonight on the MLSP training webinar.

  9. short and to the point….and very true!

    we keep looking for the best and quickest way to do this, and many people keep telling us they have the best and quickest way to do this.

    like you said. consistency is key in any strategy…even the “best”.
    and we have to look within ourselves and at our means and figure out what “our best” strategy is.

    great post Ruth!


  10. Ruth,
    I am so proud of you! I have seen you grow so much in just the short time I have known you. And you are exactly correct… there is no best method of marketing and consistancy is the name of the game. No matter what marketing method a person chooses it takes work to get it out the enough times for people to take action.

    Greats to your recent accomplishments and I look forward to getting to know you better!

    • Thanks Margaret. Really appreciate your comment.
      Nothing beats hard work and consistency.

  11. I agree, Ruth … focusing on one strategy and consistently pursuing it is the best plan. Unfortunately, many marketers believe the ‘next best thing’ is the right thing to pursue. Changing strategy frequently only leads to frustration.

    Enjoy your posts … looking forward to the next one.

  12. Hi Ruth,

    I agree, the best marketing strategy is the one that is working best for that person. Some of us are good at blogging, others PPC, others maybe video. It all depends on the person and what they feel most at ease with. Great post and a well answered question.

    Tristram Lodge

  13. Hi Ruth,

    I’m really shock when you wrote that their is no best strategy for internet marketing. Well after I read your post I agree with you. This post of yours is unique. This is my first time to read a post like this.

  14. I agree, Ruth. You have to choose which is best for you and stick with it. Great post.

  15. I think it’s definitely a balance between all the major strategies and it’s finding the specific balance for each site.

  16. Hi Ruth,
    I have learned over the past year that there are many different marketing strategies to try. What I do is test and remember what worked for me in the past and try to do it again.

    You are right, there are no cut and dry answers here.

    • I totally agree with you Justin. Internet marketing is not a one size fits all!

  17. Great post Ruth! I love your advice of being consistent. That is definitely the key…

  18. Ruth,

    When I first got started in Internet Marketing I felt overwhelmed with all the methods available. There are so many paths to take. Once I realized that it is important to choose the one that I can stick with without feeling too challenged or out of my comfort zone where I dread doing it, I tend to get excited about what I do. This makes it so much easier to be consistent, and, as you say, consistency is key. Again, I wholeheartedly agree with you!



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