You might be wondering what MLM tools you need to build a successful MLM business online.
If you are, you’ve come to the right place, because I am going to tell you the critical tools you need for your business.
In any business including MLM, you need the right tools to get results.
If you are using the wrong tools, you will end up going round and round in circles and never achieving any specific results.
So here are the key tools you need:
#1 MLM Tool – A Capture Page or Squeeze Page
The number mlm tool you need if you are considering taking your mlm business online is a capture page.
(Some people call it a squeeze page but they are basically the same thing).
A capture is a web page with a form that captures people’s information.
However, for people to give you their information, you need to have something on your capture that is appealing and captivating.
Here’s an example below.
Notice that my offer (the red bold letters) is something that anyone in the MLM business would be interested in.
The great thing about using capture pages is that it sorts out the wheat from the shaft and it leaves you with people who are interested in your offer.
You can also drive traffic to your capture pages and generate huge amounts of targeted leads that will either buy something from you or join your business eventually.
#2 MLM Tool – Sales Page
When people get to your capture page and leave their information, they will be directed to a sales page.
The sales page is designed to market your offer to your leads and it’s also very powerful to have some testimonials on it for social proof.
If you are marketing a low cost offer, for example MLSP, a small percentage of your leads will buy immediately.
Even if they don’t buy immediately, you already have their information, and you should continue to build a relationship with them through your autoresponder (which is the next tool we will talk about) and you will make more sales by doing that.
You can also pick up the phone and call them if they have left their phone number.
If you are consistent , you will be able to backend a lot of your leads into your primary mlm company.
#3 MLM Tool – Auto Responder
This is one of the mlm tools that is very critical to your success if you are marketing on the internet.
An autoresponder is a tool that helps you to communicate with your leads whenever you want and however you want. This tool will also help you to store your database of leads that you have generated from your capture page.
You can also create a series of personalised marketing messages that will be emailed daily to your leads all on autopilot.
There are a number of auto responder tools out there. I use aweber and it’s very reliable. You can read my Aweber review here.
#4 MLM Tool – A marketing system
If you are new to marketing your business online, then you will need a marketing system that will help you to implement everything that we have talked about.
There are a number of systems out there but I use My Lead System Pro and it’s been very effective in my marketing.
With My Lead System Pro, you get ready made capture pages and sales pages, customizable capture pages, which makes it easy for you to start marketing right away and generate leads for your business.
Here’s a screenshot of what’s possible with MLSP.
Leads so far for Jan 2012
There is nothing wrong with the traditional network marketing system but network marketers are starting to look for an alternative way to get leads, so they turn to the internet.
The internet is great and you can achieve great success from marketing your business online but remember that these are mlm tools and not a magic pill.
You have to learn how to market effectively and that’s why I highly recommend My Lead System Pro.